18 tools I use to run my business

Running a business or blog means juggling a million different tasks at once, so if you can find tools to make your life that tiny bit easier, you definitely want them!

Confused about what to email provider to use or where to host your website? I’ve pulled together my favourite tools or resources that I use and I’m sharing them with you.

These are all tools that I use, love and recommend, and so I have included some affiliate links in this article. Affiliate links means that if buy the product, I earn a small commission for the recommendation at no cost to you – everyone’s a winner!

Design

Canva – this tool makes design super easy even if you’ve no design experience. They’ve templates you can use, graphics and photos. It’s free but you can upgrade to pro for more options. I use it to create Pinterest graphics, email headers and much more.

Unsplash – not a tool as such but my favourite free stock photo site I use to source images, but I list all my favs in this article.

Content

Grammarly – this is a free browser extension that checks your grammar and spelling. It is SO useful for blog posts, email and social media to make sure you don’t make silly little mistakes.

Teachable – I use this to host my online courses. It’s really easy to use, I can customise my landing page and track how much students are doing. I used the free plan initially to create my course and then upgraded once I was ready to launch. They can also handle all your payments for you if you aren’t set up on a payment system.

Easy webinar – I use this to host my online webinars, it syncs really easily with convertkit and allows me to use host pre-recorded webinars so my audience can choose the best time for them to watch them.

Quicktime player – This is what I use to record my screen and voice at the same time to create course lectures. If you don’t have a mac with this freely installed, I’ve heard that screencast is also good.

Email

Convertkit – I recently switched to this as my email provided and I love how easy this makes building email journeys. It is easy to integrate with lots of platforms, doesn’t require any advanced coding knowledge and has flexible forms or landing pages you can use to grow your email list. If you are using it on WordPress make sure you install their free plugin.

Sign up for a free trial here.

If you are looking for a free email provider I would suggest trying MailChimp initially.

Social media

Tailwind – I use this to schedule all my pins for Pinterest and it’s really helped me grow my traffic. I can schedule a few weeks worth of content in a matter of minutes.

Sign up for a free trial here.

Preview – Free instagram planning grid. This allows you to quickly and easily plan out your Instagram content in advance. Another alternative option is Plann.

Being organised

Trello – this is where I organise all of my ideas and develop concepts. You can add team members and it’s free.

Wunderlist – Amazing for to-do lists and it syncs across your devices, so you can add something as it comes to mind wherever you are.

Website

WordPress – I use wordpress self-hosted. It is really easy to use, very customizable and one third of the world’s websites are built on it! It is worth noting there is a difference between wordpress.com and wordpress.org (self-hosted) and if you want more customization and for all plugins to work I’d recommend .org.

Yoast – this is a free wordpress plugin that makes optimising your blog posts for SEO really easy.

Theme forest – this is where I bought my WordPress template from. Mine is called Coach but they’ve loads of affordable options you can choose from.

Lyrical host – I use these guys for hosting. They are super quick to reply to any questions and really helpful. I’ve had no problems at all hosting with them so far. You can get 10% off your first payment with code ELIZA10.

Google analytics – if you’ve a website, you should absolutely be using google analytics to see what works and what is driving you traffic, plus it’s free!

Kit

Apple Mac Air – I’m a loyal apple fan and love my MacBook Air. I use the QuickTime player to do screen records for teachable.

Olympus OMD Mark II – I love this compact digital SLR. It takes beautiful, flattering pics, is easy to fit in my camera, plus I get loads of compliments on how it looks when I use it – I love it.

What tools do you use in your business? Any I’ve missed. I’d love to know how you get on if you try any of these!

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