How to use Pinterest to drive traffic


Pinterest is a fantastic driver of free traffic (in fact it is my number one source of referral traffic) but how do you actually go about using Pinterest to generate more page views? Not sure if Pinterest is for you? Check out why I think you need Pinterest for your business.

I’m going to talk through how you can use Pinterest to generate traffic, but before you start, make sure your account is set up right by doing these 5 things – it is key that you do this before starting to use Pinterest to generate traffic.

Once your account is ready to start driving traffic, follow the below 5 steps and you can’t go far wrong.

1. Pin Consistently

Pinterest would rather that you pinned 5 pins a day consistently, than 100 pins in one day. It rewards people for pinning consistently. Pinterest says on this “Add new Pins over time rather than uploading a bunch at once. This helps with distribution and helps you reach a wider audience.”

This might sound like a lot of work to be going in and pinning consistently but there are tools out there which allow you to schedule all our pins. My favourite is tailwind which is also an approved Pinterest partner.

2. Use Keywords

I’ve mentioned a number of times that Pinterest is a search engine. This means that you need to make sure that you are using keywords in your content to maximise your chances of being found when someone searches for content.

For instance, if I was to search for Healthy Blueberry Pancakes Recipes, Pinterest would be much more likely to show me a pin names Healthy Blueberry Pancake Recipe with a description about how this was a quick and easy, healthy recipe, than it would be to show me a pin named Yummy Sunday Morning Pancakes.

Whilst you don’t want to keyword stuff but to use them in sentences and content, make sure you are including keywords in your image name, description and boards to maximise your chances of being found.

Pinterest says “Use real sentences, and make sure to include a call to action. You should work relevant keywords into your descriptions, but stay away from keyword stuffing. It’s unnecessary, and makes your Pins less useful for the people reading them.

3. Group Boards

Group boards are a excellent way to reach more people. A group board is created by one person but has multiple collaborators, and as well as pinning to that board, you need to repin other people’s content. This means that your content reaches a wider audience. As group boards are on a specific topic and with lots of content, they also tend to have more followers.

You can read all about group boards and how to identify the best ones in my ultimate guide to group boards.

4. Tribes

Tribes are a feature within Tailwind, the scheduling tool that I mentioned in point 1. They operate similarly to group boards in that they are focused around a particular topic, with many contributors and you have to share others content as well as your own, however, they unlike Group Boards, they will not appear on your profile.

5. Perfect Pins

Whilst all of the above help, good quality content is always going to come out top on Pinterest. Pinterest has something called its ‘smart feed’ which means it shows you content it thinks you will be interested in based on your likes, who you follow and what is popular over chronologically ordered content. This means you need to make sure you are pinning high-quality pins.

Pinterest is a visual search engine, so you want to create beautiful and clear pins. This means that you want your product to be displayed in an attractive manner or if you are including text that it needs to be large enough for someone to easily read even on mobile. Make sure you include a small logo or your URL and try to create pins that are consistently on brand so people begin to recognize your pins.

Are you looking for other ways to drive traffic to your website? Check out my top free traffic driving suggestions.

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