Hello! I'm Eliza, a marketing expert who is dedicated to helping entrepreneurs to grow their businesses.
Group Pinterest boards can be a brilliant way to reach a wider audience on Pinterest and to increase your website traffic (and who doesn’t want that?!). I’m going to talk you through everything you need to know about Group boards on Pinterest.
Firstly, let’s start with this key question. A group board is a board that is created by an individual, but that they allow others to also pin too.
Group boards are a great way to increase your re-pins and your number of followers. Essentially, they work because the board often has a large number of followers exposing your pins to more people and because group boards have rules which means that in sharing pins on the board, you also have to share pins from the board – so you increase both yours and others exposure. Win: win.
Don’t worry, you can choose which pins you re-share and you are only going to join relevant group boards, so the pins should be relevant too.
Group boards have a round circle on the bottom left that shows multiple profiles as opposed to a single profile.
Finding group boards can be tricky but here are some ways to start:
Each group board will have a little bio and these often include instructions for how to join or if they are closed to new people. Make sure you follow the board and the creator before you try to join.
If there is nothing mentioned about how to join the board, I would suggest messaging the creator which is always the first person on the board (the board owner). Make sure you include a little bit of information about yourself, the type of thing you pin and add in that you will follow the rules. Board owners are often busy people so don’t be put off if you need to send a follow up message a week later.
If you don’t follow the rules on a board, you risk being thrown out so make sure you take a note of these if accepted. Often the rules include how frequently you can pin, the type of pins and how much you need to re-pin others content.
You can keep an eye on how the group board is performing for you by looking at your Board analytics in Pinterest.
And that’s it, you’re all set up for happy group board pinning!