The Complete Guide to Pinterest Group Boards

Group Pinterest boards can be a brilliant way to reach a wider audience on Pinterest and to increase your website traffic (and who doesn’t want that?!). I’m going to talk you through everything you need to know about Group boards on Pinterest.

What is a group board on Pinterest?

Firstly, let’s start with this key question. A group board is a board that is created by an individual, but that they allow others to also pin too.

Why are group boards good?

Group boards are a great way to increase your re-pins and your number of followers. Essentially, they work because the board often has a large number of followers exposing your pins to more people and because group boards have rules which means that in sharing pins on the board, you also have to share pins from the board – so you increase both yours and others exposure. Win: win.

Don’t worry, you can choose which pins you re-share and you are only going to join relevant group boards, so the pins should be relevant too.

How do I identify a group board?

Group boards have a round circle on the bottom left that shows multiple profiles as opposed to a single profile.

How do I find a group board?

Finding group boards can be tricky but here are some ways to start:

  1. Look at leaders in your field and see which group boards they are members of. Group boards usually appear at the bottom of a profile.  
  2. Use Pingroupie to search for group boards around a particular topic. This is a great tool as it shows you the number of collaborators, followers and average re-pins.
  3. Search on Pinterest for the topic you are interested in, but search by boards instead of Pins.

How do I join a group board on Pinterest?

Each group board will have a little bio and these often include instructions for how to join or if they are closed to new people. Make sure you follow the board and the creator before you try to join.

If there is nothing mentioned about how to join the board, I would suggest messaging the creator which is always the first person on the board (the board owner). Make sure you include a little bit of information about yourself, the type of thing you pin and add in that you will follow the rules. Board owners are often busy people so don’t be put off if you need to send a follow up message a week later.

If you don’t follow the rules on a board, you risk being thrown out so make sure you take a note of these if accepted. Often the rules include how frequently you can pin, the type of pins and how much you need to re-pin others content.

What do I look for in a group Pinterest board?

  1. Choose boards with high engagement. I have already mentioned the importance of pining regularly on Pinterest, and that I use Tailwind to help me do this. It is the same with group boards, if you join a board with low engagement, this is unlikely to help your presence on Pinterest. So, if you are identifying boards through Pingroupie, make sure that you choose boards which have a high number of average re-pins.
  2. Choose a board that people are pinning regularly too. When was the last pin to the board? Before you join the board check the pins at the top of the board. Go back to the board a day later and see if these pins have changed? Go back another couple of days and check the pins have changed again. You want to choose a board that collaborators are pinning to regularly.
  3. Choose boards with numerous collaborators. The reason for this, is if a board only has 3 collaborators for instance, this is likely to be a strategic decision by the creators and you are unlikely to get accepted. It also means that the board will have fewer people re-sharing pins so you won’t get the reach that you desire from the board. Boards with 50 plus collaborators are more likely to accept you and to give you a good number of re-pins.
  4. Choose boards with relevant and good quality content. If you are going to be repining the content, you want to make sure that it is content that you are happy to be seen on your feed, and that it is being repinned by people who you might want to be associated with.

You can keep an eye on how the group board is performing for you by looking at your Board analytics in Pinterest.

And that’s it, you’re all set up for happy group board pinning!


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  1. How to use Pinterest to drive traffic - Eliza Josephine

    April 25th, 2019 at 10:20 am

    […] You can read all about group boards and how to identify the best ones in my ultimate guide to group boards. […]

  2. How I went from 7,500 to over 110,000 Pinterest impressions and tripled my website traffic in 4 months - Eliza Josephine

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    […] Without question, one of the things that helped my growth most was joining Tribes on Tailwind and Group boards to help boost my presence. More information on finding the right group board here. […]

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