Hello! I'm Eliza, a marketing expert who is dedicated to helping entrepreneurs to grow their businesses.
Follow / unfollow is something that people or companies do in order to gain Instagram followers. They follow an account, and sometimes also like photos or comment on that account, in the hope they will follow them back…then a few days later they unfollow them.
The truth is that follow / unfollow on Instagram may get you followers, but it is unlikely to help you get fans or good engagement rates. Its effectiveness has also decreased due to the number of people doing this game. If all you care about is your number of followers and you don’t mind investing the time in doing it, it could work for you. However, do so with caution….
Instead of doing follow / unfollow, focus on creating awesome content, using the right hashtags that might get you noticed and engaging with potential followers and your current community.
If Instagram is getting you down, check out my tips on how to stay happy on Instagram.